GUADALAJARA, MEXICO – August 4, 2025 – PosiTrace, the leading vertical-first telematics platform serving North America’s commercial fleets, today announced the appointment of Maik Schaefer as Vice President & General Manager Mexico, effective immediately. This strategic hire underscores PosiTrace’s commitment to accelerating growth in Mexico, where the company has achieved remarkable success with enterprise customers significantly outperforming other markets.
Schaefer brings over 15 years of proven expertise in product innovation, international expansion, and scaling technology companies across Latin America. Most recently, he served as Global Product Director at a leading fintech company, where he led global operations and was a key member of the Mexico leadership team – the company’s largest and most strategic market.
“Maik’s appointment comes at a pivotal moment for PosiTrace in Mexico,” said Bill Kornilo, CEO and Founder of PosiTrace. “His unique combination of product leadership, enterprise growth experience, and deep understanding of the Mexican market perfectly aligns with our strategy to deepen our vertical industry offerings while expanding our AI-driven platform capabilities.”
Schaefer’s track record includes senior leadership positions in Mexico for major global companies, giving him unique insight into scaling international operations within the local market. His experience spans fintech, e-commerce, and insurance sectors, where he consistently drove product innovation and market expansion initiatives.
During his tenure as Chief Innovation Officer at a major Mexican insurance company, he established the organization as the fastest-growing in the industry. His entrepreneurial experience founding and scaling Mexico’s first fully digital insurance broker, which demonstrates his ability to build category-defining technology platforms from the ground up.
“PosiTrace’s vertical-first approach, with specialized solutions for construction, agriculture, and logistics, among others, represents exactly the kind of focused innovation that wins in today’s market,” said Schaefer. “I’m excited to help our customers achieve measurable operational improvements—from significant productivity gains for agricultural customers to substantial fuel savings for construction fleets.”
With PosiTrace’s Mexican enterprise customers already achieving exceptional retention rates, Schaefer’s enterprise growth expertise positions the company for accelerated expansion. His experience leading e-commerce expansion across Latin America for a global technology company, where he delivered substantial international revenue growth, provides the perfect foundation for scaling PosiTrace’s growth strategy across all customer segments.
Looking ahead, Schaefer’s deep regional expertise positions PosiTrace for strategic expansion across Latin America’s growing enterprise telematics market. His multilingual capabilities and extensive network throughout the region make him ideally suited to lead PosiTrace’s evolution into a continental platform.
“Mexico represents just the beginning of our Latin American opportunity,” added Kornilo. “With Maik’s leadership, we’re building the foundation for PosiTrace to become the definitive fleet intelligence platform across the Americas.”
Schaefer holds an MBA from Bond University in Australia and has been actively involved in Mexico’s technology ecosystem as co-founder of the Mexican InsurTech Association.
PosiTrace is the vertical-first telematics platform transforming how commercial fleets operate across construction, agriculture, food processing, and transportation industries. With specialized features, cross-border compliance expertise, and industry-leading analytics capabilities, PosiTrace serves customers across North America and is positioned to capture the market transition from generic fleet tracking to industry-specific operational intelligence. For more information, visit www.positrace.com.
